What is Sam Centre?
The story of the Stampede - and the story of Calgary - is a legendary story. Full of excitement and emotion, twists and turns, challenges and celebrations. It's an epic tale that will move you, connect you to this city, and most importantly it's a story that includes you.
At Sam Centre, our guests are immersed and involved in our ongoing story. From interactive exhibits to energizing experiences, the history of the Stampede comes to life. Here, you don't just sit back and listen to these stories, you get to help craft the next chapter and become part of the legend. And when you leave Sam Centre, you'll leave as a member of the Stampede family.
Celebrating Our Stampede Legacy
Experience the twists & turns and the dust & dazzle of Stampede’s greatest stories - year-round! Sam Centre invites you to discover The Greatest Outdoor Show on Earth in a whole new way—through captivating exhibits, immersive multimedia shows, and compelling storytelling with a human touch that changes with every visit.
Experiences
Ross Glen Gallery
Photo Credit: Travel Alberta / Davey Gravy
Scown Gallery
Stampede Sensations
Explore
Stories that have shaped the Stampede and our community
Experience
Stampede, year-round
Discover
Access to Stampede's fascinating collections and archives
Feel
Immersed in western hospitality and community spirit
A Community Gathering Place.
The Sam Centre sits at the heart of the Youth Campus at Stampede Park, nestled next to the Rundle Ruins. This site has always been a place of community and the tradition continues with the Sam Centre – a place for celebrating, learning, and sharing legendary stories, year-round.
Take Your Turn in the Spotlight.
Put your stamp on our shared Stampede tradition! Step onto Stampede Park and into a world of Western hospitality from the past and present. Sit on a saddle, see yourself in the rodeo chutes, place yourself in the middle of the Stampede Parade or feel the thrill of the midway all year-round.
"Sam will show visitors the character, the grit and the perseverance of the peoples that make up southern Alberta"
- Don Taylor, Donor